Since 2004, Direct Flooring, Inc has provided prompt, professional, and price driven value to our wonderful customers.  Word of mouth and investor relationships have enabled us build a solid foundation and quality reputation as the premier Chattanooga Flooring store.
We are Proud of our 100+ Google 5-Star Reviews!


Direct Flooring, Inc. has been in Chattanooga from our beginning in 2004. We are able to serve our area and we understand the value associated with being involved in our community.  We are a family-owned business who values your family’s business and trust.


The owner, Jordan Parker, has worked in the flooring industry for over 29 years and is third-generation in the Carpet & Flooring business.  Direct Flooring has a simple business philosophy: “Use our knowledge and industry experience to provide you with the best value and highest level of customer service.” All employees and installation crews are professional and experienced. “We gladly put our experience to work for you!”