Since 2004, Direct Flooring, Inc has provided prompt, professional, and value driven service to our wonderful customers.  Word-of-mouth and building quality relationships have enabled us to earn the reputation as a premier Chattanooga Flooring store.

We are Proud of our 100+ Google 5-Star Reviews!


Direct Flooring has been in Chattanooga from our beginning in 2004. We proudly serve the Chattanooga area and we understand the value associated with being involved in our community.  We are a family-owned business who values your family’s business and trust.


The owner, Jordan Parker, has worked in the flooring industry for over 29 years and is third-generation in the Carpet & Flooring business.  Direct Flooring has a simple business philosophy: “Use our knowledge and industry experience to provide you with the best value and highest level of customer service.” All employees and installation crews are professional and experienced. “We gladly put our experience to work for you!