Direct Flooring's Story
One-Stop Flooring Store in Chattanooga, TN
Serving Chattanooga Since 2004
Looking for a trusted flooring store in Chattanooga, TN? Direct Flooring has been locally owned and serving Chattanooga and surrounding communities since 2004. Our team provides quality flooring products, knowledgeable service, and professional installation for homeowners, contractors, builders, property managers, and commercial customers.
From hardwood flooring and luxury vinyl plank (LVP) to carpet, laminate, vinyl, waterproof flooring, rugs, and tile, Direct Flooring offers a wide selection of flooring options for projects of all sizes.
Our goal is simple: make choosing and installing new flooring easier, more convenient, and more valuable for our customers.
Visit our Chattanooga flooring showroom to explore flooring options in person, talk with our experienced team, and find the right flooring for your space.
Direct Flooring: Chattanooga's Largest Flooring Inventory
Who Is Direct Flooring?
Direct Flooring is a locally owned flooring company in Chattanooga, Tennessee, founded in 2004 by Jordan Parker. With decades of experience in the flooring industry, our team understands that choosing new flooring is about more than finding a product—it is about finding the right combination of style, durability, functionality, installation, and value.
Our experienced flooring professionals are here to help customers navigate the entire process, from selecting flooring and comparing options to estimating, installation, and completing the finished project.
Whether you are remodeling one room, replacing flooring throughout your home, preparing a rental property, updating an office, or managing a larger commercial project, Direct Flooring can help you find flooring solutions that fit your project.
Your Local Flooring Experts in Chattanooga and Beyond
Behind every flooring project is a team of people who understand flooring, installation, design, sales, estimating, and customer service.
From our ownership and management team to our sales professionals, estimators, administrative staff, designers, and installation professionals, Direct Flooring brings decades of combined flooring experience to the Chattanooga area.
Our team is committed to helping customers feel confident about their flooring decisions—from the first showroom visit to the finished installation.
Meet the Direct Flooring team and discover the people behind your local Chattanooga flooring store.
Meet the Team at Direct Flooring
Get to know the professionals behind Direct Flooring and discover the experience, expertise, and commitment to customer satisfaction that make us a trusted flooring destination in Chattanooga, TN. Whether you're updating a single room, renovating an entire home, or planning a commercial project, our team is here to help you every step of the way.
Jordan Parker
Owner / Founder
Jordan has over 30 years of experience in the Carpet & Flooring business, and he is 3rd generation in this industry. "I started learning this business by working for my grandfather as a child, and now my children are working with me. It's a dream come true!"
Florina Parker
Owner / Marketing
Florina has vast experience in retail sales and business management. Florina ensures that Direct Flooring always has the best marketing to reach our customers… understanding that our customers are always our #1 priority!
Jeremy Mann
General Manager
Experienced Sales Management and Marketing professional with over 25 years' expertise in the dynamic world of Retail. Passionate about driving growth, building strong relationships, and delivering exceptional customer experiences.
Maria Reynoso
Administrative Assistant
Maria’s work history includes inventory & front office management. She is proud to also serve in the armed services as part of the US National Guard. Maria plays an integral part of assisting our clients, warehouse team and providing employee support - Ensuring that communication and efficiency flows through our entire process.
Vanessa Yates
Media Marketing Specialist
Vanessa has over three years of digital marketing experience for the home improvement industry and is an MBA student at Tulane University. Through her creative approach, she helps strengthen Direct Flooring’s online presence, increase brand awareness through social media advertising, and connects with customers across digital platforms.
Kelly Pierce
Tile Gallery Designer
I have been in the flooring industry for many years. Designing new construction or remodeling homes from tile, engineered wood, LVP, I love it all. Design is like therapy and helps create a new atmosphere in which you live. From contemporary to modern or cozy country farmhouse. Let us help you make your dream home a reality!
Michael McNamer
Sales and Installation Management
Michael has nearly 20 years of experience in the flooring industry, with a background in sales,
sales management, and installation coordination. He is dedicated to helping customers find
quality flooring solutions while ensuring a smooth process from product selection through
installation. He brings his industry knowledge and commitment to customer satisfaction to every
project.
Hannah Thompson
Hybrid Sales
Hannah is a customer-focused professional with over 10 years of experience in customer service, warranty management, sales, and the home improvement industry. At Direct Flooring Hixson, she enjoys building relationships with homeowners, builders, and local professionals while helping customers find the right flooring solutions. She believes in hard work and honest communication. As a lifelong Red Bank resident, she is proud to work locally and build lasting connections within her community.
Scott Kimball
Sales and Estimates Specialist
Scott has over 25 years of building and remodeling homes through his own company, SK Remodeling, and has an associate's degree in residential drafting and design. Scott brings a builder's eye to every flooring estimate. From single room installs to large commercial blueprint bids, he treats your project like it's his own.
Tyler Greissenger
Sales / Estimator
Tyler has vast experiences spanning everything from flooring Installations, job management and excellence in customer service. Tyler is second generation in the flooring industry, and began working with his father from a very early age. Tyler is committed to helping customers make the most informed Flooring choices combined with excellent Installations.
Blake Muir
Outside Sales
Blake specializes in flooring solutions for builders, contractors, and industry professionals. With experience in flooring, tile, home improvement, and residential maintenance, Blake focuses on building lasting business relationships and helping clients find quality products that fit their project needs and budgets.
Ryan Kuykendall
Sales Representative
With over 15 years of experience in sales and account management, Ryan brings extensive industry knowledge and a customer-first approach. His background in flooring, millwork, and industrial coating gives him expertise in helping homeowners and trade professionals make confident project decisions. He helps homeowners and trade professionals navigate material selection, estimates, pricing, delivery, and installation with confidence.