Direct Flooring

(423) 541-8080

Chattanooga's Top Choice for Flooring!

Since 2004, Direct Flooring has provided the Chattanooga area with the highest level of customer service and best value in Carpet, Vinyl, Rugs, Hardwood and Luxury Vinyl Flooring.


Your Trusted Flooring Store

Serving Our Customers

Direct Flooring has been the leading supplier of carpet & flooring products and installations in the Chattanooga area since 2004. Our customers are our number one priority, and we’re committed to helping them successfully meeting their Carpet / Flooring goals. Whether you’re a homeowner or a professional builder, we’ve got the Carpet & Flooring for you!

At Direct Flooring, our professional team of experts are on hand to provide customers with creative ideas, recommendations and guidance on your Carpet / Flooring project. Our established relationship with our suppliers, combined with our understanding of optimal product applications, enables us to provide our customers with a rest-assured buying experience.

At Direct Flooring, we value you as a customer, not just a sale. Contact us today and see how we can help you achieve your Carpet & Flooring goals!


Jordan Parker, Owner

Jordan has over 29 years of experience in the Carpet & Flooring business, and he is 3rd generation in this industry.  "I started learning this business by working for my grandfather as a child, and now my children are working with me.  It's a dream come true!"


Johnny Rodriguez, Sales

Johnny has over 22 years of corporate and retail Carpet & Flooring experience, and he is 2nd generation in this industry.  Johnny is dedicated to provided the highest quality of service to every customer.

Hardwood Floor

Our Products

Direct Flooring supplies all you need to successfully complete your next Carpet & Flooring project - no matter how big or small it is. Check out our great selection of Carpet & Flooring products and get started bringing your vision to life!

We Specialize in Carpet, Sheet Vinyl, Luxury Vinyl, Rugs, Hardwood and Engineered Hardwood Flooring.

Embroidered Rug

Carpet & Rugs

Soft Surface

Luxury Vinyl & Sheet Vinyl


Luxurious Kitchen
Luxury Bedroom with Hardwood Floors

Solid & Engineered Hardwood

Hard Surface

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Direct Flooring (423)541-8080

4707 English Ave 

Chattanooga, TN 37407

Modern Kitchen

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