Direct Flooring in Chattanooga, TN Privacy Policy

Effective Date: October 17, 2026
Last Updated: October 17, 2026


1. Introduction

Direct Flooring (“we,” “our,” or “us”) is a flooring company serving Chattanooga, Tennessee, and the surrounding communities, with showrooms in Chattanooga, TN, Hixson, TN, and Ringgold, GA. We are committed to respecting your privacy and protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, https://www.directflooringchatt.com/, contact our team, request a flooring estimate, explore our products and services, or otherwise interact with us online.

By using our website, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent for specific data practices, we will obtain that consent as required.


2. Information We Collect

We may collect the following categories of information, depending on how you interact with our website and business.

Personal Information You Provide

When you contact Direct Flooring, request an estimate, ask a question, or submit a website form, we may collect information such as:

  • Name
  • Email address
  • Telephone number
  • Mailing address or project location
  • Flooring preferences and project details
  • Information about your residential or commercial flooring needs
  • Any additional information you choose to include in your message

Please do not submit sensitive personal or financial information through general website contact forms.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address and general geographic location
  • Browser type and device information
  • Operating system
  • Pages visited and links clicked
  • Time spent on our website
  • Referring websites and general browsing activity

This information may help us understand how visitors use our website and improve its performance, content, and user experience.

Information From Third Parties

We may receive information from third-party service providers, advertising platforms, analytics providers, or other sources when permitted by law and consistent with the applicable privacy disclosures. The information received depends on the services we use and your interactions with them.


3. How We Use Your Information

Direct Flooring may use the information we collect to:

  • Respond to questions, messages, and customer service requests.
  • Schedule consultations, measurements, or flooring estimates.
  • Communicate about flooring products, services, installations, and project inquiries.
  • Provide information about our flooring inventory, showroom locations, and services.
  • Improve our website, marketing, and customer experience.
  • Measure website traffic and evaluate advertising performance.
  • Send promotional communications when permitted by law and applicable preferences.
  • Maintain website security, prevent fraudulent activity, and troubleshoot technical issues.
  • Comply with legal obligations and enforce our rights.

We will use personal information for purposes that are reasonably related to the reasons it was collected or as otherwise permitted by law.


4. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, and similar technologies to support website functionality, understand visitor activity, and measure marketing effectiveness.

These technologies may be used to:

  • Remember website preferences.
  • Understand how visitors navigate our website.
  • Measure the performance of advertising campaigns.
  • Help us improve website content and functionality.
  • Support advertising and remarketing activities, where enabled and permitted.

The specific technologies used depend on the website tools and services currently installed.

You can manage or disable cookies through your browser settings. Certain website features may not function as intended if cookies are disabled. Where required, we will provide appropriate consent and preference controls for nonessential cookies and tracking technologies.


5. How We Share Information

Direct Flooring does not sell personal information for money. We may disclose information in the following circumstances, subject to applicable law:

Service providers: We may share information with companies that help us operate our website, manage communications, analyze website traffic, provide technical support, or perform other business services.

Advertising and analytics partners: If we use advertising pixels, analytics tools, or remarketing services, certain online identifiers and browsing activity may be shared with those providers to measure advertising performance or deliver relevant advertisements. Depending on the circumstances and applicable law, some of these activities may constitute targeted advertising or the sharing of personal information.

Business operations: We may share relevant information with employees or authorized representatives who need it to respond to inquiries, coordinate estimates, or provide requested services.

Legal and safety purposes: We may disclose information when reasonably necessary to comply with applicable laws, respond to valid legal requests, protect our rights, or address security concerns.

Business transfers: Information may be transferred as part of a merger, acquisition, restructuring, or sale of business assets, subject to applicable legal requirements.

We do not authorize third parties receiving information from us to use it beyond the purposes permitted by our agreements and applicable law.


6. Third-Party Websites and Services

Our website may contain links to third-party websites and services, including social media platforms, map services, review websites, financing providers, and other external resources.

If you click a third-party link or use an external service, your information may be collected and processed under that provider's privacy policy and terms. Direct Flooring does not control the privacy practices of independent third parties.

We encourage you to review the applicable privacy policies before providing personal information through external websites or services.


7. Financing and Payment Information

Direct Flooring may provide information about financing options offered through third-party financing providers.

If you choose to apply for financing, your application may be handled directly by the applicable financing provider. Information submitted through that provider's application process is subject to its privacy policy, terms, and applicable financial privacy requirements.

Please review the financing provider's privacy disclosures before submitting an application. Do not submit Social Security numbers, banking credentials, or other sensitive financial information through Direct Flooring's general website contact forms.


8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, respond to customer inquiries, maintain business records, resolve disputes, meet legal obligations, and protect our business interests.

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements. When information is no longer reasonably necessary, we will take appropriate steps to delete it or de-identify it, subject to applicable law.


9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction.

However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. While we take reasonable precautions, we cannot guarantee absolute security of information transmitted to or stored by us.


10. Your Privacy Rights and Choices

Depending on your location, the information involved, and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to:

  • Request access to personal information we maintain about you.
  • Request correction of inaccurate personal information.
  • Request deletion of personal information, subject to applicable exceptions.
  • Obtain a portable copy of certain personal information.
  • Opt out of certain targeted advertising, sales, or profiling activities where applicable.
  • Withdraw consent where processing is based on consent.
  • Appeal a decision denying a qualifying privacy request, where required by law.

To submit a privacy request, please contact us using the contact information provided below. We may need to verify your identity before processing certain requests.

We will review and respond to eligible requests within the time frames required by applicable law. Certain requests may be denied or limited where a legal exception applies.


Marketing Communications

If you receive promotional emails from us, you may opt out using the unsubscribe instructions included in the message, where available. You may also contact us directly to request that we stop sending promotional emails.

Even if you opt out of marketing communications, we may continue to send necessary non-promotional messages, such as responses to your inquiries or communications related to a requested service.

Browser and Cookie Preferences

You may adjust your browser settings to limit or block cookies. If our website provides a cookie preference tool, you may also use that tool to manage eligible tracking preferences.

Browser-based opt-out signals, including Global Privacy Control, will be honored where required by applicable law and supported by our systems.


11. Tennessee Privacy Rights

Direct Flooring is based in Tennessee and seeks to handle personal information responsibly and in accordance with applicable privacy laws.

Tennessee's Information Protection Act (TIPA) applies to businesses meeting specific statutory thresholds and other requirements. Not every business is subject to every provision of that law.

If Direct Flooring is subject to TIPA or another applicable privacy law, eligible consumers may have rights relating to access, correction, deletion, data portability, and opting out of certain processing activities.

To exercise an applicable privacy right, contact us using the details below. If a request is denied and applicable law provides an appeal right, we will explain how to submit an appeal.


12. Children's Privacy

Our website and services are intended for a general audience and are not directed toward children under 13. We do not knowingly collect personal information from children under 13 through our website without the consent or authorization required by applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us so we can review the matter and take appropriate action.


13. Social Media

Direct Flooring may maintain profiles on social media platforms such as Facebook, Instagram, TikTok, YouTube, and Pinterest.

If you interact with our social media profiles, submit comments, send messages, or engage with our content, the applicable platform may collect information about your activity under its own privacy policy. Information you publicly post may be visible to other users.

Please avoid sharing sensitive personal information in public comments or social media messages.


14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, website technology, service providers, or legal obligations.

When we make changes, we will update the “Last Updated” date at the top of this page. Where required by applicable law, we will provide additional notice or obtain consent for material changes.

We encourage you to review this page periodically to stay informed about our privacy practices.



15. Contact Direct Flooring

If you have questions about this Privacy Policy, wish to submit a privacy request, or need additional information about how your personal information is handled, please contact us.


Direct Flooring
Website: https://www.directflooringchatt.com/
Location: Chattanooga, Tennessee, serving surrounding communities
Contact: Please use the contact form or current contact information listed on our website.

We will review your inquiry and respond as appropriate under applicable law.