About Us
Serving Chattanooga Since 2004
Since 2004, Direct Flooring, Inc has provided prompt, professional, and value driven service to our wonderful customers. Building quality relationships with our clients have enabled us to earn the reputation as Chattanooga's Premier Flooring store.
We're Local
Direct Flooring has been in Chattanooga from our beginning in 2004. We proudly serve the Chattanooga area and we understand the value associated with being involved in our community. We are a family-owned business who values your family’s business and trust.
Experienced
The Direct Flooring Team has decades of experience across all areas of the Carpet & Flooring business. Direct Flooring has a simple business philosophy: “Use our knowledge and industry experience to provide you with the best value and highest level of customer service.” All employees and installation crews are professional and experienced. “We gladly put our experience to work for you!”
Our Team
Jordan Parker
Owner / Founder
Jordan has over 30 years of experience in the Carpet & Flooring business, and he is 3rd generation in this industry. "I started learning this business by working for my grandfather as a child, and now my children are working with me. It's a dream come true!"
Florina Parker
Owner / Marketing
Florina has vast experience in retail sales and business management. Florina ensures that Direct Flooring always has the best marketing to reach our customers… understanding that our customers are always our #1 priority!
Jeremy Mann
General Manager
Experienced Sales Management and Marketing professional with over 25 years' expertise in the dynamic world of Retail. Passionate about driving growth, building strong relationships, and delivering exceptional customer experiences.
Tyler Greissenger
Sales / Estimator
Tyler has vast experiences spanning everything from flooring Installations, job management and excellence in customer service. Tyler is second generation in the flooring industry, and began working with his father from a very early age. Tyler is committed to helping customers make the most informed Flooring choices combined with excellent Installations.
Maria Reynoso
Administrative Assistant
Maria’s work history includes inventory & front office management. She is proud to also serve in the armed services as part of the US National Guard. Maria plays an integral part of assisting our clients, warehouse team and providing employee support - Ensuring that communication and efficiency flows through our entire process.
Justin Truszkowski
Sales / Estimator
I am a proud 3rd generation hardwood flooring specialist - I aim to carry forward a legacy of excellence in the flooring industry. I have over 5 years of hands-on experience installing, sanding, finishing, and estimating - I use these skills to ensure every project meets the highest standard. My mission is to ensure every client feels confident and cared for throughout the entire process of their project or purchase.
Kelly Pierce
Tile Gallery Designer
I have been in the flooring industry for many years. Designing new construction or remodeling homes from tile, engineered wood, LVP, I love it all. Design is like therapy and helps create a new atmosphere in which you live. From contemporary to modern or cozy country farmhouse. Let us help you make your dream home a reality!
Luke Hollander
Sales / Marketing
With nearly a decade of experience in sales and customer service, I bring a strong commitment to helping clients find the flooring solutions that fit their needs. As part of the Direct flooring team, my goal is to make every customer's experience smooth, informed, and stress-free.