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About Us

Serving Chattanooga Since 2004

Since 2004, Direct Flooring, Inc has provided prompt, professional, and value driven service to our wonderful customers.  Word-of-mouth and building quality relationships have enabled us to earn the reputation as a premier Chattanooga Flooring store.

We're Local

Direct Flooring has been in Chattanooga from our beginning in 2004. We proudly serve the Chattanooga area and we understand the value associated with being involved in our community.  We are a family-owned business who values your family’s business and trust.


The owner, Jordan Parker, has worked in the flooring industry for over 30 years and is third-generation in the Carpet & Flooring business.  Direct Flooring has a simple business philosophy: “Use our knowledge and industry experience to provide you with the best value and highest level of customer service.” All employees and installation crews are professional and experienced. “We gladly put our experience to work for you!”


Our Team

Our Team

Jordan Parker, Owner

Jordan has over 30 years of experience in the Carpet & Flooring business, and he is 3rd generation in this industry.  "I started learning this business by working for my grandfather as a child, and now my children are working with me.  It's a dream come true!"


Chris Knecht, General Manager

Chris is a veteran in the flooring industry with over 15 years experience in both installation and quality management.  “Flooring is a link to building meaningful relationships, and I love seeing my customers smile after we renovate their homes.

Chris Knecht, General Manager

Cody Gardino, Sales & Sevice Expert

Cody brings his vast knowledge of construction experience, combined with his utmost prioritization of customer satisfaction… ensuring every customer is treated like family!  Cody believes, “Family is where it all begins!”

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Florina Parker, Marketing Professional

Florina has vast experience in retail sales and business management. Florina ensures that Direct Flooring always has the best marketing to reach our customers… understanding that our customers are always our #1 priority!

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