Direct Flooring is PROUD to be the second LARGEST sub-distributor of Waterproof Flooring in the Southeast US. We are also PROUD to be the HIGHEST rated flooring store in the Southeast! Our "secret" is our ability to provide higher quality floors (and installs) compared to our competitors. Keeping your floors together - and lasting for decades - is our top priority! Better Products - Stronger composite and better locking systems are essential in keeping your waterproof floo

There is an old saying that goes something like this: "Peace of mind is worth more than anything." At Direct Flooring, we strive to...

Direct Flooring has GROWN to be the LARGEST supplier of High-Quality Waterproof (LVP) Floors in the Chattanooga area! In this Blog, we...

This week has proven that increased Tariffs are NEW reality - and this increase on will touch virtually every end of the construction /...

Direct Flooring was founded in 2004, by Chattanooga, TN native, Jordan Parker.  Jordan is third-generation in the Carpet & Flooring...

As the New Year begins, the flooring market has seen a dramatic race to offer customers lower priced LVP Flooring options. Although the...

During this Holiday Season, we consider all of the people that we are Thankful for and grateful to have in our lives'. Our Team at...

Vision: Improving the comfort, value and lifestyles of our customers. Direct Flooring sells and stocks the highest-quality carpet /...

"Since beginning in 2004, we’ve supported a number of local organizations through donations and charity.  As a small, local business we...

In today's market, we are continuing seeing a combination of inflation and supply chain disruptions. Although this is starting to feel...

This evening, February 10, was a celebration for a man who holds a very special place in my heart, as my dear friend William Lacey...

In serving our customers and showing our best flooring options... the question often comes up: "What type of warranty comes with this...

In 2004 I began with a clear objective... "Develop a system of delivering the best products and value directly to our customers"... this...

During this Holiday Season and End-of-Year wrap up, we all make valuable time to reflect on what we have accomplished, as well as,...

While shopping for your next flooring project, your timeframe for completion is always a major consideration. There are unique...

Direct Flooring is a Chattanooga based business that is making BIG waves in the Carpet & Flooring retail industry! The owner, Jordan...

Direct Flooring is proud to offer our customers Same Day Estimates and Next Day installations! We understand the importance of...

Direct Flooring is proud to announce our new location, Direct Flooring Hixson! Conveniently located in a newly remodeled complex at:...

Take a moment to think about the purchasing services you use... How many are local businesses vs out-of-state businesses? Today's...

We are all excited to see the warmer weather approaching! Now that we are transitioning our homes for the new season, Direct Flooring...